FREE Exclusive Event For Independent Optometry Practice Owners: One-Time Strategy & Learning Day Where You Can Find Out About Radically Different Ways To Run Your Practice. Join Us This Weekend In Cleveland, Ohio & Walk Home With A Roadmap To 2-5x Your Optometry Business Revenue.

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Conor Heaney's

'Build A Better Practice'

Discovery Event

Saturday 29th April, Cleveland, Ohio

Strictly Limited to 20 People

Only Available To One Practice In Your Area

Come and learn from international optometry business expert Conor Heaney and let him show you how he has helped optometrists around the world multiply their businesses from 2-5x, with a proven model for a radically different kind of practice. One with more freedom and less stress for you, higher profits in your business, empowerment for your staff, and better value for your customers. It's a set of proven systems that really work in today's marketplace with the challenges every type of optical business owner faces. 

Conor Heaney is a practicing optometrist and owner of one of the most successful and unusual practices in the world. Gross sales last year were $1.2 million while he worked in the practice just two days a week, enabling Conor to travel, spread his message to other optometrists, and also spend more time with his family.

If you act fast, you’ll get the opportunity to spend a day with Conor for FREE to discover the unique practice model he has created and more importantly how it can benefit you, your staff, your clients, and YOUR practice. We are only accepting one application to attend the event per area, so act now and get the strategies you don't want your competitors to have.

Here’s What You Will Experience During Your Day With Conor Heaney, Owner Of One Of The Most Successful & Unusual Optometry Practices:

1. You’ll discover the exact strategies that Mr Heaney used to increase his average eyewear sale to at $1000 per dispense. That's 5x the industry average. This isn’t theory. He is using these steps in his practice every day.

2. You’ll discover Conor’s unique practice model that has been tested and proven by 63 practice owners all in different situations and locations. These practice owners have seen their average eyewear sales increase by $100, $200, some even over $300 per customer following these strategies, helping them grow their businesses by 30-50%.

3. Conor will take you step by step through his ‘Relationship Marketing Model.’ It’s his formula for doubling the number of new clients for ANY practice in just 12 months. You’ll see the actual marketing pieces that are producing the most growth for Conor’s practice and the practice’s in his program.

4. You’ll discover how you can replace unprofitable patients with highly profitable patients. Clients who value what you do and happily pay for it. You can boost your dispense values without losing patients. The majority of your existing patients will simply ‘upgrade’ and become more valuable clients.

5. The six most powerful differentiation strategies you can use to beat ALL your competition. These strategies guarantee record growth in spite of the growing competition you face.

6. You’ll discover a unique model for a self-­operating, high profit practice that 99% of all OD’s believe impossible. How you can work less in your practice and earn more. A few small changes in a couple of critical areas in your practice can transform your business.

7. You’ll discover how to get your team to confidently dispense highest value frames and lenses without being pushy or salesy. You’ll be able to put a stop to lost opportunities slipping through your fingers every day.

8. This is limited to a maximum of 20 practice owners in a luxury Cleveland hotel, so all your questions will be answered in a small group setting, without fear of your competitors learning the secrets.

On Saturday 29th April, from 10am – 5pm, join us for this exclusive ‘Build A Better Practice’ Discovery Event. If you are one of the 20 practice owners who attend this FREE event, you will have the opportunity to find out directly from Conor Heaney how to re-­invent your practice to give you more money, more autonomy, and a richly satisfying life. Mr Heaney is flying internationally to Cleveland, Ohio to deliver a full "behind-­the-­scenes" look at his exclusive program for independent optometry practices. While this event is completely free, it’s only available to one practice in your area. The other practices in your area have also been invited and it will be on a first come, first served basis. And there are strictly only 20 places available. Please act now to avoid disappointment!

Did we mention that it’s FREE?

The event is free. To keep away time wasters who book and don’t show up, there is a $97 refundable seat deposit. This is refunded to you when you arrive at the event. We are allocating places on a first come first served basis, so go ahead and apply now to make sure you don’t miss out.

This Exclusive Event Has A $500 Guarantee!

Conor is a busy practice owner like you. He understands how valuable your time is and he’s willing to guarantee that your time with him will not be wasted. Whether you apply to join the program or not, you’ll discover NEW systems and strategies that you can take and implement in your practice. If at the end of the day you honestly feel your time has been wasted and you aren’t leaving with a far deeper understanding of profitable strategies to take your practice to the next level all you have to do is let Mr Heaney’s assistant know. We’ll refund up to $500 of documented travel and accommodation costs. Remember, the other practices in your area have also been invited and it will be on a first come first served basis. And there are strictly only 20 places available.

Please Apply Now To Secure Your FREE Place:

Alternatively contact Mr Heaney’s assistant directly to register by email or phone:

Contact Carina Fry on:


phone: +00 44 161 672 7412

Still Not Convinced? Give A Listen To This Value-Packed Tele-Seminar With Conor Heaney To Get Simple Strategies To Help You Build A Better Practice:

(We Promise You'll Want More)


"As a busy practice owner, as well as the day to day running of the business, we all want the business to grow, but you have to find the time to implement projects and procedures, training and meetings etc. All these things can get on top of you and it can seem overwhelming.

Conor's program has a comprehensive set of tools to help you along and really give you the focus you need, through templates, audios, discussions, ideas, phone calls, newsletters.

He also allows you to have the confidence that it has been done before and it works. We have really seen a surprisingly wonderful increase in our average dispense.

From our experiences so far, for any motivated practice owner who wants to see their practice grow and thrive, and have a structured, organized way of being guided along the way, I would recommend Optical Success Academy."

Neil Brooks & Vicky BeaumontCameron Beaumont Optometrists & Opticians Wetherby


"I’ve been in business for 4 years and have attended other coaching programs before. The results I achieved with previous programs were single digit growth for the previous 2 years. Within 4 months of working with Conor I have implemented simple yet effective strategies and have achieved 30% growth and we are projected for higher this quarter. More importantly my clients have never been happier, with several monthly emails about satisfied patients.

If you are serious about getting results I would thoroughly recommend the optical success academy. It differentiates you and attracts clients to your business rather than chasing after them. It’s almost magnetic!"

Deepak Oberai Albert Road Opticians Cheshire

"It was an honor to see how Jones And Co. works behind the scenes.

They were the most inspiring presentations I have ever been to, with so much information and actions that I can implement into my business. Conor was so open about his business and all the highs and lows, which we all can relate to. I’m looking forward to next year’s conference and arriving the evening before as learnt a lot chatting to other like-minded people at the event. There was a diverse group of experienced practice owners. Without doubt I would recommend Optical Success Academy to new start up's and to more established independents who are looking to move their business forward."

Rachel Murray Rachel Murray Eyecare Sligo

"I like Conor’s easy-going and forthright style. The tour of Jones And Co. gave flesh on the bones of how his philosophies can be applied in a practice. We were able to discuss operational topics that helped us visualize how we can adapt processes within our own practice. Having been to a fair number of conferences in my lifetime, I would give OSA very close to 10 out of 10!"

Tom & Teresa Hedley TM Hedley Optometrist Tyne & Wear

"The Optical Success Academy ideas are thought provoking, practical and relatively easy to implement. Seeing how Conor's ideas have worked in practices more similar to mine than Jones and Co. has given me the confidence to "go for it"!"

Andrew Keyes Keyes Eyecare Newcastle-Upon-Tyne

"The tour of Jones And Co. surpassed my expectations. I wasn't quite sure how you could create a personal warm environment in a rather large and potentially unwelcoming building. Conor’s advise was practical and fresh rather than the usual rhetoric tired advice you often hear. Simply the best conference I’ve ever been to. And my staff were very excited by it too!"

Shockat Adam Patel Sask Optics Leicester

"I generally don't do conferences and the ones I have attended have all been clinical in nature but this one kept me thinking and interested every moment. Conor’s Stock Mastery presentation was excellent."

Shameer Dave Mincher-Lockett Opticians Market Drayton

"Conor practices what he preaches and you get to see the results of what he does and he doesn't leave anything unturned. He's not holding anything back.

I would say definitely consider joining the program. You'll get so much information from Conor. The coaching calls are excellent because you'll get to learn from other members who might have the same queries or questions that you have."

Nimesh Parmar iView Opticians Southport

"I asked Conor to speak at The Hakim Group annual conference because he has a message that independent practices need to hear. For insights and advice Conor is a forward-thinking, results-focused expert. His impressive practice is reassuring: what he says is based on reality, not theory."

Dr. Imran Hakim The Hakim Group